They print on the shirts and we advertise for them. Simple. Ingenious. It’s like a business card… except one-thousand percent more effective. Companies want you to wear the shirts at a pick-up basketball game, to a concert, or to school. Plus, you can target an audience a whole lot better…. because who do we best promote stuff to? Our friends… our relatives… the people who see us the most. So it makes sense that this was be a more effective and localized campaign.

A couple of points:
• For churches: If you make a shirt cheesy, it has the opposite effect. It repels.
• For small businesses: If you embroider your logo on a golf shirt, you might be just like everyone else.
• For causes: Make your shirts wearable in public. TWLOHA. Your cause will grow further. People will want the shirt first and find out what the cause is second.
• Addtionally, and most importantly… while t-shirts are one of the coolest inventions ever, no one cares that much about them. Personal relationships, authenticity, and service to others trump all of the things that t-shirts can do. They are just a small conversation starter. Let them be simply that.

By the way, use them like a blank sheet of paper, they’ll be out of style in ten years.

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